Supporting the Just Transition
for the Fashion Sector
About the Project
Just Fashion aims at accelerating climate transition in the fashion industry, by providing businesses in the partner countries with a reference framework and tools to shift their production methods, internal procedures and final products towards more sustainable models that are a lower carbon, circular and socially inclusive.
Just Fashion aims to address this problem by:
1. mapping the current state of fashion and sustainability in Europe.
2. mapping and evaluating tools and on circular business models.
3. create a process of interventions to support these tools and support existing networks in preparing MSMEs and SMEs for the new legislation on the European Green deal.
Just Fashion gathers a consortium of 20 partners from 8 countries (BE, UK, LT, IT, ES, DE, MK, PT) The coordinator is the University of Antwerp (UANTWERPEN). Just Fashion is a Horizon Europe funded project of 36 months that starts in December 2024 and ends in November 2027.
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Activities and News
Xandres Launches Preloved Platform to Test Circular Resale Model
How can established fashion brands make resale part of their everyday business model? As part of Work Package 4 of the Just Fashion project, Belgian womenswear brand Xandres has launched Xandres Preloved, a new online resale platform designed to test the feasibility...
Scaling Made-to-Measure Fashion: The Just Fashion Perspective on Digital Innovation
This March, during Fashion Weekend Skopje, we had the opportunity to present the Bastet Noir pilot case developed within the Just Fashion EU Project, as part of the public talk “3D and AI in Fashion.” The session explored how 3D technologies and Artificial...
Introducing the Circular Fashiontech Map: A New Tool for Circular Fashion Innovation
How can technology support a more circular and responsible fashion industry? As part of Work Package 5 of the Just Fashion project, Flanders District of Creativity has developed a new practical tool to help fashion professionals better understand and navigate the...
Data overload or fair standard? The battle for the Digital Product Passport in the Fashion industry
The transition toward a fully circular economy is no longer a theoretical debate. Within the EU-funded Just Fashion project, the pilot case of Staff Jersey (an Italian company producing innovative B2B fabrics and the technical sportswear line Skinsonik for the B2C...
Just Fashion Open Call for Participation in the Sustainability Transition Acceleration Hub
Deadline 20. May 2026 18:00 PM (Brussels time) What is the Sustainability Transition Acceleration Hub?The Sustainability Transition Acceleration Hub is an initiative of the EU-funded JUST FASHION project. This Hub will help (M)SMEs in the fashion industry understand...
What If Style Were Sustainable? Just Fashion Inspires at Soroptimist Belgium
On Wednesday, 18 March 2026, an engaging evening titled “Changing in Style – Sustainability in Fashion” took place at Den Bell in Antwerp, bringing together a diverse audience eager to explore the future of fashion. Organised by Soroptimist International Club...
Exploring Europe’s Strategy for Sustainable and Circular Textiles: JUST FASHION at UAntwerp’s I-Week 2026
On Tuesday, 24 March 2026, the University of Antwerp hosted an engaging workshop on sustainable and circular textiles as part of the I-Week on Sustainability 2026. The session brought together researchers and academics from the Faculty of Business and Economics to...
Shape the Future of Fashion: Join the 2026 Summer School on Responsible Fashion Management
Following the success of previous editions, registrations are now open for the 2026 Summer School on Responsible Fashion Management, taking place from 6 to 15 July 2026 in Paris and Antwerp. Organised under the umbrella of the Antwerp Summer & Winter University...
JUST FASHION Partners Shine at the Belgian Fashion Awards 2025
The JUST FASHION consortium is proud to celebrate outstanding members of its network who were honoured at the Belgian Fashion Awards 2025. These recognitions highlight the strength of collaborative efforts in driving a more sustainable, inclusive, and innovative...
JUST FASHION Connects with Young Circular Fashion Lovers
On 18 March 2026, JUST FASHION joined the European ‘make-a-thek’ project at the Public Permeke Library in Antwerp for the third session of the make-a-thek library pilot aimed at youth aged 15–26 with an interest in circular and sustainable fashion and makerspaces. The...
