The Just Fashion project is now launching an open call for its 6th and final pilot case, inviting innovative fashion businesses to join a European-wide initiative aimed at accelerating the green transition in the sector.
Focused on advancing sustainability and circularity in fashion, this call targets companies ready to experiment with forward-thinking business models, technologies, and production approaches that contribute to a low-carbon, socially inclusive, and circular fashion economy.
What’s in it for you?
Selected pilot cases will benefit from:
- The opportunity to test and scale innovative solutions in sustainable production, recycling, traceability, and circular design.
- Collaboration with an EU-wide network of fashion industry leaders, research institutions, and sustainability experts.
- The chance to contribute to the development of policy recommendations and AI-based tools designed to support MSMEs in their sustainability transition.
- Access to funding of up to €100,000 (with a 30% self-financed contribution required).
Key information
- Application deadline: 26 March 2025 at 17:00 CET
- Project duration: June 2025 to November 2027
- Application link: Just Fashion Open Call Application
- Contact for inquiries: justfashion@uantwerpen.be
Meet the existing pilot cases
By becoming a pilot, your organisation will join five others that are already testing innovative practices across Europe:
- Xandres (Belgium): Exploring digital product passports and resale systems to boost transparency.
- Luisa Cerano (Germany): Redesigning sourcing and production processes to align with eco-design principles.
- Boboli (Spain): Piloting second-hand sales, leasing models, and post-consumer recycled textiles.
- Bastet Noir (North Macedonia): Scaling a made-to-measure model that reduces waste and supports female entrepreneurship.
- Staff Jersey (Italy): Implementing digital tools to support traceability and sustainable production.
Ready to join the transformation?
This is a unique opportunity for fashion SMEs to play a key role in shaping a more sustainable and inclusive European fashion industry. Submit your application and become a part of the Just Fashion movement.
